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There was no way to communicate with our entire community. Have an email list for customers and prospective customersīack in the Watson days, we didn't have an email list so we had no idea who was trying or buying our software. MacHeist, I recently realized, is a perfect example of that, so if you have a product you can sell for next to nothing as a leverage for selling your other applications, it can be a long-term win for you as a developer.Ģ. This is a technique used frequently by retail stores that advertise one item at a great discount but make up for it by the other things you purchase. ("Do you want Yogurt with your McSalad?")Īnother advantage to having more than one product is that you can do "loss leaders" where one product, sold for very little, will bring people into your fold - see the next tip - where you then have the opportunity to sell them other products later. Having more than one product also means that people who came to buy one item may also decide to buy another while they're at it, either spontaneously, or through a "bump" or "upsell" you do when they go to check out. #Mac web design software sandvox update#For instance, each time we issue a new update to our free iMedia Browser, we get a bump in sales of Sandvox for a few days. #Mac web design software sandvox mac#One is that every time you get in the Mac "news" for doing something interesting (like issuing an update), your company and all its products will benefit. ![]() I've mentioned over the years that this is the one piece of advice I wish somebody had given me when I was just getting started as an indie developer.įrom a purely technical standpoint, it would have forced me to build our back-end infrastructure (like customer database) in such a way that when we have a second commercial product in addition to Sandvox, it will be easier to bring it to market.įrom a marketing standpoint, there are some great advantages to having a second or third revenue-generating product on the market at the same time. Sell - or plan for - more than one active product. So for me, marketing is giving more value to our potential customers.ġ. It's not about "sales," which I've never been very comfortable with, but instead, making sure that the people who might want to use your software know about it and its benefits, and once they have it, are happy users that are likely to spread the word to others. To me, it's more about general promotion and getting people to want your software product. In the meantime, these tidbits will hopefully be of use to you.īefore I dive in, I guess I should define marketing. I have to say that we at Karelia are not yet practicing all these suggestions - though I'd love to be, it does take a while to actually implement some of these ideas - especially the first one I'll list here. Well, it started out being little but it got kind of large, so I'm splitting it into multiple parts! I thought I'd make a little post about marketing that may be of use to other indie developers. #Mac web design software sandvox windows#They must be appealing to Windows users I think Mac users have a more refined sense of aesthetics!) (If you've seen those "Squeeze pages" with lots of Impact font, black and red text, and yellow highlighting, you know what I'm talking about. Some of it comes from my own experimentation, some from maestros like Wil Shipley, and much from some excellent books as well as websites that, even though many contain a lot of good information, make me want to wash my Cinema Displays for a while after visiting them. Over the years, I've been learning more and more about marketing as it relates to the indie developer. ![]() Back with Watson, I just followed my intuition and was met with wild success with our current Sandvox, mac website builder, I think our success has come from a more thoughtful approach to the topic now that the marketplace is much more crowded. #Mac web design software sandvox for mac os x#
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